Watches and the luxury watch industry are often not the first things that come to mind when we think about sustainability. But the collaboration between Blancpain and Swatch is revolutionising the watch industry and sustainability with a new collection. The “Bioceramic Scuba Fifty Fathoms Collection” is not just a luxury watch collection, but an environmentally friendly and sustainable alternative that is setting a new direction for the watch industry.
History of “Fifty Fathoms”
In 1953, the Blancpain watch brand launched the world’s first modern diving watch, the “Fifty Fathoms”. This debut revolutionised the world of diving watches and established the reputation of the collection. Since then, “Fifty Fathoms” has become one of the most recognized and popular diving watch collections on the market, and has grown a reputation for quality, durability and innovation.
The “Fifty Fathoms” watches have always been designed for use in deep water and Blancpain has always been committed to excellence and reliability. This collection boasts a unique design, a waterproof case and unique timekeeping functions, specially designed for divers.
A Bioceramic Material
With the launch of the new “Bioceramic Scuba Fifty Fathoms Collection”, Blancpain and Swatch have introduced a material that is both environmentally friendly and of high quality. This material is biodegradable ceramic, or simply bioceramic. But what exactly does bioceramic mean?
Bioceramic is one of the latest developments in the watchmaking industry, incorporating the benefits of traditional ceramics but also being environmentally friendly. Traditional ceramic watches are a popular material because they are highly wear-resistant, easy to clean and long-lasting. However, the waste generated in the production of traditional ceramics and the resources used in the process make it a less environmentally friendly alternative.
But bioceramic ingredients are all-natural and biodegradable. This means that when a bioceramic clock wears out or is no longer in use, the ecological footprint of the material is much smaller than that of traditional ceramics. This environmentally friendly approach reflects Blancpain and Swatch’s commitment to sustainability and the environmental considerations they take into account when designing their watches.
Key Features of the Collection
The “Bioceramic Scuba Fifty Fathoms Collection” not only differs from the traditional “Fifty Fathoms” watches in material, but also boasts a number of other unique features. The watches still retain the quality and reliability of Blancpain’s famous dive watches, but with a number of innovations:
- Bioceramic Case: The case of the watch is made of bioceramic material, which is not only environmentally friendly, but also extremely wear-resistant.
- Water resistance: in the tradition of the “Fifty Fathoms” collection, the “Bioceramic Scuba Fifty Fathoms” watches can also be used in deep water and are extremely water resistant.
- Moon Phase Indicator: the watches track not only the depths of the sea but also the cycles of the moon. The moon phase indicator is a unique and useful feature that makes these watches special.
- Environmental awareness: it is rare in the watch industry to find a collection that takes such an environmentally conscious approach. However, the “Bioceramic Scuba Fifty Fathoms Collection” is an example of a commitment to sustainability.
Merging Sustainability and Fashion
In recent years, more and more brands and companies have turned towards sustainability, and the watch industry is no exception to this trend. The “Bioceramic Scuba Fifty Fathoms Collection” is a clear example of how sustainability and luxury can be combined.